BUSINESS: Use the image of a compass to set strategy.

Uncategorized Nov 14, 2019

Companies can chart growth by imagining a compass that offers different paths for growth, whether it be new brands, partnerships or platforms. PwC Australia’s Kate Eriksson says by stepping in a new direction, through a partnership and perhaps a co-branded effort, you’ll see your brand gathering new consumers and fans. Read the Strategy+Business online story here.


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