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#Thrive Thursday: Meet Jennifer Thornton A.C.C., Founder and CEO

Uncategorized Nov 05, 2020

What message do you promote? 

Strong companies are built through incredible leadership. Leadership is a practice and requires continuous development. Companies who want their business plan to become a clear reality must have a strong Talent Strategy. 

Talent Strategies include culture, workflow clarity, leadership development & coaching, futuristic talent pipeline planning, and consistent accountability. 

If you are a leader of an organization, get passionate about your Talent Strategy. 


In what capacity do you LEAD UP in your community? 

18 years ago, I bought a little house in a transitional neighborhood in Dallas, Texas. Little did I know the home would introduce me to the world of historic preservation, volunteerism, and community activism. Over the years, I have participated in countless committees to improve our neighborhood's way of life and protect our historic structures. I’ve held the role of neighborhood president for the last several years. As a neighborhood president, it’s my duty to protect my neighbors' interests, partner with developers to ensure projects enhance our community’s future and look out after the needs of my wonderful neighbors from the youngest to the wisest. 


What is the most rewarding aspect of what you do? 

Creating better communities through better corporate cultures. When working at an organization that respects your talents, sets clear objectives, lets you win, supports your unique thoughts – you will go home a happier person at the end of the day. Your family will get the best of you. This will allow those you love to go out and live a happier life, too, creating better communities. 


How do you SHOW UP

I show up with curiosity. Our brains are made to make assumptions, and when we do this, we are missing out on knowing the truth, learning something new, or creating a better relationship. Get curious! 


What is your story? Or in other words, what made you your awesome self you are today? 

Most of the traditional corporate career was in retail. Early in my career, I noticed I didn’t get results like my peers. I was always a top performer, but I didn’t have a naturally competitive nature like my peers. I realized I was a top performer because I could assemble incredible teams and develop them to be top performers. Once I realized this is how I created success, I leaned into it. It started my obsession with understanding human nature at work and how to get results by focusing on talent strategies. The decision to create 304 Coaching and to help companies get incredible results through strong talent strategies was the best decision of my life. 

In business and/or in life, share a struggle you overcame that other women can relate to. 

For many years, I didn’t feel like I was as good as my peers, even when I outperformed them in KPIs and objectives. This was a beating on my confidence. I was the person who went out on special projects, cleaned up messy situations, and took over problem areas. I still didn’t think I was good enough. 

I hired a great coach who helped me embrace my natural talents and learn how to manage those areas I wasn’t as strong in. I got excited about where I’m my best and proudly said goodbye to those things I wasn’t naturally good at. 

My coach helped me change my thinking, and my confidence started growing. 


If you could give one piece of advice for women who are entering the workforce or launching their own business what would that be? 

If you are an entrepreneur at heart and know you want to start your own business, the key to success is getting up every day and making at least one decision a day to get you closer to your goals. Even if you have been in business for many years, every day, find one decision you can make that gets you closer to your next goal. Fear of making decisions will always derail your dreams. 


Contact Jennifer Thornton 





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