What is your story? Or in other words, what made you your awesome self you are today?
I stood off the 101 Freeway in Mill Valley, California at rush hour on a Wednesday. I wore a dress, heels, and makeup. I held up a giant cardboard sign as the cars passed by. It read, “Author Seeks Publisher.” That night, a publisher called me. He offered me the job of Editor-in-Chief of his national magazine.
It was my dream to have a career as an author. I had written my first book, “Crappy to Happy,” and had been searching for a publisher. When nothing was left in my refrigerator except for the box of baking soda, I had decided to do that stunt above. It was a sheer act of bravery, as I was a shy person at that time. (I called this stunt my “random act of chutzpah,” or in my case, it was a “Randy act of chutzpah.”)
Running that magazine increased my credibility in the eyes of publishers. In time, I was able to enter the book publishing world, first by finding a publisher for my own book, and then I started to help others. Here I am, 20 years, later, and I’ve helped countless people get book deals with New York publishers and top literary agents.
Side note: I was sitting in a movie theater with a circle of girlfriends the opening night of the movie, Eat Pray Love. There was a bookstore scene in the first 15 minutes of the movie. Julia Roberts, (yes, THAT Julia Roberts!) picks up my Crappy to Happy book in the movie and buys it!
What message do you promote?
A book is more than words on a page; it’s your dream. I help people to birth their dreams!
In what capacity do you LEAD UP in your community?
It’s my passion to help people create their dreams, no matter what they are or where they are. Since I live in a virtual world, my community is rather expansive. I am nationally connected across many industries and am always making connections for people, no matter the need.
In business and/or in life, share a struggle you overcame that other women can relate to
Many women have a dream of being a published author with a traditional publisher. My story above certainly illustrates overcoming a struggle.
What is the most rewarding aspect of what you do?
Seeing the joy when my authors first get a book deal, the excitement when their books come out, and the thrill of them and their books winding up in Oprah Magazine, or on Hallmark TV, or in TIME Magazine, or in airport bookstores, or becoming USA Today or Wall Street Journal bestsellers, or winning national awards, or showing up in big box stores.
How do you SHOW UP?
In total integrity. That means my words must match my actions and my actions must match my words. I also return all calls or emails the same day I receive them. That is a good way for us, as businesswomen, to show up.
If you could give one piece of advice for women who are entering the workforce or launching their own business what would that be?
Find a mentor who has walked the path successfully that you are embracing. If you create the right foundation for your business, you will thrive. But you’ve really got to create the right foundation. Work with the right mentor for you.
Contact Randy Peyser