This article was written by Leisa Reid in the latest issue of the Lead Up for Women Magazine in the Leadership section. If you like the article, please click the link below to download the magazine.
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Several years ago after booking my first 80 speaking engagements, I started to track the steps I took to capture those results. Then I started sharing those steps with other entrepreneurs—people like you who have expertise to share. The Speaker’s Attraction Formula are the exact steps I’ve utilized to book 500-plus speaking engagements.
Everyone has a story to tell. You have experiences, memories, expertise, and lessons you’ve learned that can benefit other people. But not everyone knows how to tell their story to a group of people to attract their clients in a heart centered way.
The good news: Now more than ever is the best time to learn how to make an impact with your message. Why? Because you can carve out your own way in the speaking world. All you need is the willingness and courage to go for it. Oh yes, and a message that is worthy of sharing.
If you want to get started, here’s The Speaker’s Attraction Formula—your seven-step plan to capturing clients through speaking:
Get your talk ready to rock
In order to know what direction to go as a speaker, it’s critical to design a talk that’s in alignment with who you are and the services you provide. You don’t want it to sound salesy or pushy in any way, but you also need to be strategic about your talk so that you can utilize your message to build your business. When you’re ready to announce to the world that you’re a speaker, the first question will be, “What do you speak about?” You need to be ready with an answer.
Create your ideal speaking gig pipeline
Many times speakers come to the table with very little sales experience. This can be detrimental to a speaker, because even with an amazing talk prepared, it won’t do any good if nobody hears it. So in the Get Speaking Gigs Now Academy, one of the modules is dedicated to helping you build your speaking gig pipeline. In other words, it’s a list of places that would be ideal to speak. You want it to encompass the contact details and pertinent links so that you get all of the information in one pass. This can be as simple as a spreadsheet, or if you already have a CRM (Contact Relationship Manager), simply enter the information into your favorite software program.
Monetize your speaking
Here’s the bottom line – if your business isn’t monetized, it will not survive. You must have a monetization plan aligned with your purpose. This is particularly important if you’re a heart-centered business owner. Without a monetization plan as a speaker, you risk getting burned out and giving up. There is a balance of giving and receiving, and many times heart-centered people want to give but have a hard time receiving. In the Get Speaking Gigs Now Academy, the speakers create a monetization plan that includes Vision + Strategy and a monetization menu to choose from given different speaking scenarios, so they can receive financial compensation with grace and ease.
Create systems to get asked back again and again
It is a lot easier to get booked a second time than the first time. Why? Because you’ve already established your trust and credibility. Or did you? Oftentimes, speakers are so concerned with the “talk” part of speaking, all the “other stuff” takes a back seat. The “other stuff” includes things like checklists, equipment, reliability, audience engagement, respect, flexibility, asking for a speaking referral, following up, posting on social media, and scores of other details that have nothing to do with the actual talk.
There are a lot of details to manage, so having systems in place to manage them is your best bet. Then your mind is clear to focus on delivering your message and giving to the audience.
Get a speaker sheet
A speaker sheet essentially is a sales page for you as a speaker. It highlights things such as your speaking topics, headshot, biography, contact information, testimonials, and past speaking experience. I highly recommend you have one, even if you’re a brand new speaker because it is one way to demonstrate credibility in the booking process. Of course, you’ll need to back it up by delivering a great talk, but it can help get your foot in the door.
Keep your speaking gig pipeline full
Keeping your pipeline full will be an on-going activity as a speaker. but it doesn’t have to be hard. In fact, you can tap into your warm market (friends, family, colleagues) to get direct speaking referrals. Start listening for key words like association, chamber, society, institute, conference, convention, just to name a few. Once you know your target market, you can learn what to listen for and reach out to upcoming events. And when you let the people in your social circle know what to look for, you’ll be surprised by how many speaking engagements you can land.
Scripts for getting booked and staying booked
The phone can seem really heavy when you’re not prepared to ask for what you want. If you’ve never been in sales, the idea of prospecting for speaking gigs can seem impossible.
No. 1 — Have your talk title and description in front of you when you’re making your calls. This way, when they ask what you talk about you’ll have it handy. It will get easier the more times you do it.
No. 2 — Remember you’re talking to another person. This is the biggest mistake people make in sales; they think following the magic script will get them the sale. But people can tell when you’re reading or speaking from memorized scripts.
Yes, I share scripts in the Get Speaking Gigs Now Academy that have helped me book 500-plus gigs, but it is more
like a conversation guide. It’s a reminder that “It’s not all about you.” Rather, it’s about seeing if your talk is a fit for the event. And when you come from that place of service rather than sales, you’ll have more win-win scenarios than if you try to “sell” yourself to an audience just because you want to speak.
If you feel you’ve been called to speak, listen up. You wouldn’t have thought about it if it wasn’t a part of your path. Speaking is a powerful way to grow your business.
As founder of Get Speaking Gigs Now, Leisa Reid coaches entrepreneurs who want to make an impact and build their business through speaking. A speaker herself, Leisa successfully has booked and delivered more than 500 speaking engagements.
People who work closely with her turn their expertise into a teaching platform so they can have fun while attracting their ideal clients from the stage whether in-person, virtual, or otherwise. For more information, email [email protected], visit GetSpeakingGigsNow.com, or call 949-229-2380. To receive the “5 Top
Tips to Get More Speaking Gigs,” visit GetSpeakingGigsNow.com.